Rank Tracker

This skill helps you track, analyze, and report on keyword ranking positions over time. It monitors both traditional SERP rankings and AI/GEO visibility to provide comprehensive search performance insights.

When to Use This Skill

• Setting up ranking tracking for new campaigns
• Monitoring keyword position changes
• Analyzing ranking trends over time
• Comparing rankings against competitors
• Tracking SERP feature appearances
• Monitoring AI Overview inclusions
• Creating ranking reports for stakeholders

What This Skill Does

1. Position Tracking: Records and tracks keyword rankings
2. Trend Analysis: Identifies ranking patterns over time
3. Movement Detection: Flags significant position changes
4. Competitor Comparison: Benchmarks against competitors
5. SERP Feature Tracking: Monitors featured snippets, PAA
6. GEO Visibility Tracking: Tracks AI citation appearances
7. Report Generation: Creates ranking performance reports

How to Use

Set Up Tracking

Set up rank tracking for [domain] targeting these keywords: [keyword list]

Analyze Rankings

Analyze ranking changes for [domain] over the past [time period]

Compare to Competitors

Compare my rankings to [competitor] for [keywords]

Generate Reports

Create a ranking report for [domain/campaign]

Instructions

When a user requests rank tracking or analysis:

1. Set Up Keyword Tracking

```markdown ## Rank Tracking Setup

### Tracking Configuration

Domain: [domain] Tracking Location: [country/city] Device: [Mobile/Desktop/Both] Language: [language] Update Frequency: [Daily/Weekly/Monthly]

### Keywords to Track

### Competitor Tracking

Track these competitors for benchmark: 1. [Competitor 1] - [domain] 2. [Competitor 2] - [domain] 3. [Competitor 3] - [domain]

### Tracking Categories

2. Record Current Rankings

```markdown ## Current Ranking Snapshot

Date: [date] Domain: [domain]

### Ranking Overview

### Position Distribution

Position 1: ████████ [X] keywords Position 2-3: ██████ [X] keywords Position 4-10: ████████████████ [X] keywords Position 11-20: ████████████ [X] keywords Position 21+: ██████████ [X] keywords

### Detailed Rankings

3. Analyze Ranking Changes

```markdown ## Ranking Change Analysis

Period: [start date] to [end date]

### Overall Movement

### Biggest Improvements 📈

Why improved: - [kw 1]: [reason - e.g., content update, new backlinks] - [kw 2]: [reason]

### Biggest Declines 📉

Why declined: - [kw 1]: [reason - e.g., competitor update, algo change] - [kw 2]: [reason]

Recommended actions: - [kw 1]: [action to recover] - [kw 2]: [action to recover]

### Stable Keywords

[X] keywords remained within ±3 positions (stable)

### New Rankings

### Lost Rankings

4. Track SERP Features

```markdown ## SERP Feature Tracking

### Feature Ownership

### Featured Snippet Status

### PAA Appearances

5. Track GEO/AI Visibility

```markdown ## AI/GEO Visibility Tracking

### AI Overview Presence

### AI Citation Rate

### GEO Performance Trend

### GEO Improvement Opportunities

6. Compare Against Competitors

```markdown ## Competitor Ranking Comparison

### Share of Voice

### Head-to-Head Comparison

You vs [Competitor 1]:

Summary: You win [X]/[Y] keywords vs [Competitor 1]

### Competitor Movement Alerts

7. Generate Ranking Report

```markdown # Ranking Performance Report

Domain: [domain] Report Period: [start] to [end] Generated: [date]

## Executive Summary

Overall Trend: [Improving/Stable/Declining]

## Position Distribution

Position 1: ████████████ [X]% Position 2-3: ████████ [X]% Position 4-10: ████████████████ [X]% Position 11-20: ██████████ [X]% Position 21+: ████ [X]%

## Key Highlights

### Wins 🎉 - [Achievement 1] - [Achievement 2] - [Achievement 3]

### Concerns ⚠️ - [Issue 1] - [Issue 2]

### Opportunities 💡 - [Opportunity 1] - [Opportunity 2]

## Detailed Analysis

### Top Performing Keywords

### Keywords Needing Attention

## SERP Feature Report

## GEO/AI Visibility Report

## Competitive Position

Share of Voice Ranking: #[X] of [Y] competitors

## Recommendations

### Immediate Actions 1. [Action] for [keyword] - [expected impact] 2. [Action] for [keyword] - [expected impact]

### This Month 1. [Action] 2. [Action]

### Next Quarter 1. [Strategic action] 2. [Strategic action]

## Next Report

Scheduled: [date] Focus areas: [areas to monitor] ```

Example

User: "Analyze my ranking changes for the past month"

Output:

# Ranking Analysis: December 2024

## Summary

Your average position improved from 15.3 to 12.8 (-2.5 positions = better)
Keywords in top 10 increased from 12 to 17 (+5)

## Biggest Wins

| Keyword | Old | New | Change | Why |
|---------|-----|-----|--------|-----|
| email marketing tips | 18 | 5 | +13 | Content refresh worked |
| best crm software | 24 | 11 | +13 | New backlinks acquired |
| sales automation | 15 | 7 | +8 | Schema markup added |

## Needs Attention

| Keyword | Old | New | Change | Action |
|---------|-----|-----|--------|--------|
| marketing automation | 4 | 12 | -8 | Competitor HubSpot published new guide |

**Recommended**: Update your marketing automation guide with 2024 statistics and examples.

Tracking Best Practices

1. Track consistently - Same time, same device, same location
2. Include enough keywords - 50-200 for meaningful data
3. Segment by intent - Track brand, commercial, informational separately
4. Monitor competitors - Context makes your data meaningful
5. Track SERP features - Position 1 without snippet may lose to position 4 with snippet
6. Include GEO metrics - AI visibility increasingly important

Related Skills

• keyword-research - Find keywords to track
• serp-analysis - Understand SERP composition
• alert-manager - Set up ranking alerts
• performance-reporter - Comprehensive reporting