| plugin | seo |
|---|---|
| updated | 2026-01-20 |
| name | link-strategy |
| description | Internal linking strategy and anchor text optimization patterns. Use when planning internal links or optimizing site structure. |
plugin: seo updated: 2026-01-20
Link Strategy
When to Use
- Planning internal linking structure
- Optimizing anchor text
- Building topic clusters
- Improving site architecture
Internal Linking Principles
1. Link from High to Low Authority
- Homepage -> Category Pages -> Individual Posts
- Old established pages -> New pages
- High-traffic pages -> Pages you want to rank
2. Use Descriptive Anchor Text
- Good: "SEO keyword research guide"
- Bad: "click here", "read more"
- Include target keyword naturally
3. Link Contextually
- Links within body content > Navigation links
- Relevant context around link
- Natural reading flow
4. Maintain Reasonable Link Count
- 3-5 internal links per 1000 words
- Avoid excessive linking (100+ links)
- Focus on most relevant pages
Topic Cluster Model
PILLAR PAGE: "Content Marketing" (broad, high volume)
|
+-- Supporting Article: "Content Marketing Strategy"
| (links to and from pillar)
|
+-- Supporting Article: "Content Marketing Examples"
| (links to and from pillar)
|
+-- Supporting Article: "Content Marketing Tools"
(links to and from pillar)
Benefits: - Establishes topical authority - Passes PageRank efficiently - Improves user navigation - Signals content relationships
Anchor Text Optimization
Anchor Text Types
| Type | Example | When to Use |
|---|---|---|
| Exact Match | "SEO tools" | Sparingly (1-2x per page) |
| Partial Match | "best SEO tools for startups" | Primary usage |
| Branded | "SEMrush" | Brand mentions |
| Generic | "click here" | Avoid if possible |
| Naked URL | "https://example.com" | Occasional |
Best Practices
- Vary anchor text naturally
- Use target keyword in some anchors
- Avoid over-optimization (100% exact match)
- Make text descriptive and clickable
Link Audit Process
-
Inventory existing links - Use Glob to find all internal links - Map current link structure
-
Identify orphan pages - Pages with no internal links - Add links from relevant content
-
Find broken links - Test all internal links - Fix or remove broken ones
-
Optimize anchor text - Replace generic anchors - Add keyword-rich descriptions
-
Build topic clusters - Group related content - Implement pillar-cluster model
Output Format
## Internal Linking Plan
### Target Page: {url}
**Target Keyword**: {keyword}
### Linking Opportunities
1. **From**: {source_page}
- **Anchor**: {anchor_text}
- **Context**: {surrounding_sentence}
- **Priority**: HIGH/MEDIUM/LOW
2. **From**: {source_page}
- **Anchor**: {anchor_text}
- **Context**: {surrounding_sentence}
- **Priority**: HIGH/MEDIUM/LOW
### Topic Cluster Structure
PILLAR: {main_topic_page}
- Supporting: {page1}
- Supporting: {page2}
- Supporting: {page3}