| plugin | seo |
|---|
| updated | 2026-01-20 |
|---|
| name | technical-audit |
|---|
| description | Technical SEO audit methodology including crawlability, indexability, and Core Web Vitals analysis. Use when auditing pages or sites for technical SEO issues. |
|---|
plugin: seo
updated: 2026-01-20
Technical Audit
When to Use
- Auditing pages for technical SEO issues
- Analyzing Core Web Vitals performance
- Checking schema markup implementation
- Validating crawlability and indexability
Audit Categories
1. Indexability
| Check |
Requirement |
Severity |
| Title Tag |
Present, 50-60 chars, contains keyword |
CRITICAL |
| Meta Description |
Present, 150-160 chars |
HIGH |
| Canonical Tag |
Present, self-referencing or correct |
HIGH |
| Robots Meta |
No noindex on important pages |
CRITICAL |
| Robots.txt |
Not blocking important content |
CRITICAL |
2. Content Structure
| Check |
Requirement |
Severity |
| H1 Tag |
Exactly 1, contains keyword |
CRITICAL |
| Heading Hierarchy |
H1 -> H2 -> H3 (no skips) |
HIGH |
| Word Count |
Meets or exceeds competitor benchmark |
MEDIUM |
| Content Uniqueness |
No duplicate content issues |
HIGH |
3. Core Web Vitals
| Metric |
Good |
Needs Improvement |
Poor |
| LCP (Largest Contentful Paint) |
<2.5s |
2.5s-4.0s |
>4.0s |
| INP (Interaction to Next Paint) |
<200ms |
200ms-500ms |
>500ms |
| CLS (Cumulative Layout Shift) |
<0.1 |
0.1-0.25 |
>0.25 |
Measurement Methods:
1. Chrome DevTools MCP (preferred)
2. PageSpeed Insights API
3. Lighthouse CLI
4. Manual measurement via web.dev
4. Schema Markup
| Page Type |
Recommended Schema |
| Article/Blog |
Article, BlogPosting |
| FAQ page |
FAQPage |
| How-to guide |
HowTo |
| Product page |
Product |
| Local business |
LocalBusiness |
| Person/Author |
Person |
5. Links
| Check |
Requirement |
Severity |
| Internal Links |
Minimum 3 per page |
HIGH |
| Broken Links |
0 |
CRITICAL |
| External Links |
At least 1 authoritative |
LOW |
| Orphan Pages |
0 (all pages linked from somewhere) |
MEDIUM |
Audit Process
Step 1: Fetch Page
# Use WebFetch or curl
curl -s "$URL" > page.html
Step 2: Parse Structure
- Extract title, meta description, canonical
- Map heading hierarchy
- Count words
- List all links
Step 3: Analyze Performance
- Use PageSpeed Insights API or Chrome DevTools MCP
- Document all Core Web Vitals
- Note specific issues (large images, render-blocking JS)
Step 4: Check Schema
- Look for JSON-LD in page source
- Validate using Google Rich Results Test
- Note missing or incomplete properties
Step 5: Score and Report
- Calculate overall score (0-100)
- List all issues by severity
- Provide specific fix recommendations
Output Format
## Technical SEO Audit Report
**URL**: {url}
**Date**: {date}
**Overall Score**: {score}/100
### Core Web Vitals
| Metric | Value | Status |
|--------|-------|--------|
| LCP | {value}s | GOOD/NEEDS IMPROVEMENT/POOR |
| INP | {value}ms | GOOD/NEEDS IMPROVEMENT/POOR |
| CLS | {value} | GOOD/NEEDS IMPROVEMENT/POOR |
**Measurement Method**: {Chrome DevTools MCP | PageSpeed API | Lighthouse | Manual}
### Issues Found
**CRITICAL ({count})**:
1. {issue} - {location} - {fix recommendation}
**HIGH ({count})**:
1. {issue} - {location} - {fix recommendation}
**MEDIUM ({count})**:
1. {issue} - {location} - {fix recommendation}
### Recommendations
1. {priority fix 1}
2. {priority fix 2}
3. {priority fix 3}