On-Page SEO Auditor

This skill performs detailed on-page SEO audits to identify issues and optimization opportunities. It analyzes all on-page elements that affect search rankings and provides actionable recommendations.

When to Use This Skill

• Auditing pages before or after publishing
• Identifying why a page isn't ranking well
• Optimizing existing content for better performance
• Creating pre-publish SEO checklists
• Comparing your on-page SEO to competitors
• Systematic site-wide SEO improvements
• Training team members on SEO best practices

What This Skill Does

1. Title Tag Analysis: Evaluates title optimization and CTR potential
2. Meta Description Review: Checks description quality and length
3. Header Structure Audit: Analyzes H1-H6 hierarchy
4. Content Quality Assessment: Reviews content depth and optimization
5. Keyword Usage Analysis: Checks keyword placement and density
6. Internal Link Review: Evaluates internal linking structure
7. Image Optimization Check: Audits alt text and file optimization
8. Technical On-Page Review: Checks URL, canonical, and mobile factors

How to Use

Audit a Single Page

Audit the on-page SEO of [URL]

Check SEO issues on this page targeting [keyword]: [URL/content]

Compare Against Competitors

Compare on-page SEO of [your URL] vs [competitor URL] for [keyword]

Audit Content Before Publishing

Pre-publish SEO audit for this content targeting [keyword]: [content]

Instructions

When a user requests an on-page SEO audit:

1. Gather Page Information

```markdown ### Audit Setup

Page URL: [URL] Target Keyword: [primary keyword] Secondary Keywords: [additional keywords] Page Type: [blog/product/landing/service] Business Goal: [traffic/conversions/authority] ```

2. Audit Title Tag

```markdown ## Title Tag Analysis

Current Title: [title] Character Count: [X] characters

Title Score: [X]/10

Issues Found: - [Issue 1] - [Issue 2]

Recommended Title: "[Optimized title suggestion]"

Why: [Explanation of improvements] ```

3. Audit Meta Description

```markdown ## Meta Description Analysis

Current Description: [description] Character Count: [X] characters

Description Score: [X]/10

Issues Found: - [Issue 1]

Recommended Description: "[Optimized description suggestion]" ([X] chars) ```

4. Audit Header Structure

```markdown ## Header Structure Analysis

### Current Header Hierarchy

H1: [H1 text] H2: [H2 text] H3: [H3 text] H3: [H3 text] H2: [H2 text] H3: [H3 text] H2: [H2 text]

Header Score: [X]/10

Issues Found: - [Issue 1] - [Issue 2]

Recommended Changes: - H1: [suggestion] - H2s: [suggestions] ```

5. Audit Content Quality

```markdown ## Content Quality Analysis

Word Count: [X] words Reading Level: [Grade level] Estimated Read Time: [X] minutes

Content Elements Present: - [ ] Introduction with keyword - [ ] Clear sections/structure - [ ] Bullet points/lists - [ ] Tables where appropriate - [ ] Images/visuals - [ ] Examples/case studies - [ ] Statistics with sources - [ ] Expert quotes - [ ] FAQ section - [ ] Conclusion with CTA

Content Score: [X]/10

Gaps Identified: - [Missing topic/section 1] - [Missing topic/section 2]

Recommendations: 1. [Specific improvement] 2. [Specific improvement] ```

6. Audit Keyword Usage

```markdown ## Keyword Optimization Analysis

Primary Keyword: "[keyword]" Keyword Density: [X]%

### Keyword Placement

### Secondary Keywords

### LSI/Related Terms

Present: [list of related terms found] Missing: [important related terms not found]

Keyword Score: [X]/10

Issues: - [Issue 1]

Recommendations: - [Suggestion 1] ```

7. Audit Internal Links

```markdown ## Internal Linking Analysis

Total Internal Links: [X] Unique Internal Links: [X]

Current Internal Links: 1. "[Anchor text]" → [URL] 2. "[Anchor text]" → [URL] 3. "[Anchor text]" → [URL]

Internal Linking Score: [X]/10

Recommended Additional Links: 1. Add link to "[Related page]" with anchor "[suggested anchor]" 2. Add link to "[Related page]" with anchor "[suggested anchor]"

Anchor Text Improvements: - Change "[current anchor]" to "[improved anchor]" ```

8. Audit Images

```markdown ## Image Optimization Analysis

Total Images: [X]

### Image Audit Table

Image Score: [X]/10

Recommendations: 1. Add alt text to image [X]: "[suggested alt text]" 2. Compress image [Y]: Currently [X]KB, should be under [Y]KB 3. Rename [filename] to [better-filename] ```

9. Audit Technical On-Page Elements

```markdown ## Technical On-Page Analysis

Technical Score: [X]/10 ```

10. Generate Audit Summary

    ```markdown

    On-Page SEO Audit Report

    Page: [URL] Target Keyword: [keyword] Audit Date: [date]

    Overall Score: [X]/100

    Score Breakdown: ████████░░ Title Tag: 8/10 ██████░░░░ Meta Description: 6/10 █████████░ Headers: 9/10 ███████░░░ Content: 7/10 ██████░░░░ Keywords: 6/10 █████░░░░░ Internal Links: 5/10 ████░░░░░░ Images: 4/10 ████████░░ Technical: 8/10

    Priority Issues

    🔴 Critical (Fix Immediately)

    1. [Critical issue 1]
    2. [Critical issue 2]

    🟡 Important (Fix Soon)

    1. [Important issue 1]
    2. [Important issue 2]

    🟢 Minor (Nice to Have)

    1. [Minor issue 1]
    2. [Minor issue 2]

    Quick Wins

    These changes will have immediate impact:

    1. [Change 1]: [Why and how]
    2. [Change 2]: [Why and how]
    3. [Change 3]: [Why and how]

    Detailed Recommendations

    Title Tag

    • Current: [current title]
    • Recommended: [new title]
    • Impact: [expected improvement]

    Meta Description

    • Current: [current description]
    • Recommended: [new description]
    • Impact: [expected improvement]

    Content Improvements

    1. [Specific content change with location]
    2. [Specific content change with location]

    Internal Linking

    1. Add link: "[anchor]" → [destination]
    2. Add link: "[anchor]" → [destination]

    Image Optimization

    1. [Image 1]: [change needed]
    2. [Image 2]: [change needed]

    Competitor Comparison

    Element	Your Page	Top Competitor	Gap
    Word count	[X]	[Y]	[+/-Z]
    Internal links	[X]	[Y]	[+/-Z]
    Images	[X]	[Y]	[+/-Z]
    H2 headings	[X]	[Y]	[+/-Z]

    Action Checklist

    • [ ] Update title tag
    • [ ] Rewrite meta description
    • [ ] Add keyword to H1
    • [ ] Add [X] more internal links
    • [ ] Add alt text to [X] images
    • [ ] Add [X] more content sections
    • [ ] Implement FAQ schema
    • [ ] [Additional action items]

    Expected Results

    After implementing these changes: - Estimated ranking improvement: [X] positions - Estimated CTR improvement: [X]% - Estimated traffic increase: [X]% ```

Example

User: "Audit the on-page SEO of my blog post about 'email marketing tips'"

Output: [Comprehensive audit following the structure above with specific findings and recommendations]

Audit Checklists by Page Type

Blog Post Checklist

- [ ] Title includes keyword and is compelling
- [ ] Meta description has keyword and CTA
- [ ] Single H1 with keyword
- [ ] H2s cover main topics
- [ ] Keyword in first 100 words
- [ ] 1,500+ words for competitive topics
- [ ] 3+ internal links with varied anchors
- [ ] Images with descriptive alt text
- [ ] FAQ section with schema
- [ ] Author bio with credentials

Product Page Checklist

- [ ] Product name in title
- [ ] Price and availability in description
- [ ] H1 is product name
- [ ] Product features in H2s
- [ ] Multiple product images with alt text
- [ ] Customer reviews visible
- [ ] Product schema implemented
- [ ] Related products linked
- [ ] Clear CTA button

Landing Page Checklist

- [ ] Keyword-optimized title
- [ ] Benefit-focused meta description
- [ ] Clear H1 value proposition
- [ ] Supporting H2 sections
- [ ] Trust signals (testimonials, logos)
- [ ] Single clear CTA
- [ ] Fast page load speed
- [ ] Mobile-optimized layout

Tips for Success

1. Prioritize issues by impact - Fix critical issues first
2. Compare to competitors - See what's working for top rankings
3. Balance optimization and readability - Don't over-optimize
4. Audit regularly - Content degrades over time
5. Test changes - Track ranking changes after updates

Related Skills

• seo-content-writer - Create optimized content
• technical-seo-checker - Technical SEO audit
• meta-tags-optimizer - Optimize meta tags
• content-refresher - Update existing content