plugin: seo updated: 2026-01-20

Schema Markup

When to Use

• Adding structured data to content
• Implementing rich results
• Validating existing schema
• Planning schema strategy

Common Schema Types

Article/BlogPosting

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title (max 110 chars)",
  "image": ["https://example.com/image.jpg"],
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Publisher Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.jpg"
    }
  },
  "datePublished": "2025-01-01",
  "dateModified": "2025-01-15"
}

FAQPage

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Question text?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer text."
      }
    }
  ]
}

HowTo

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to do something",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Step 1 title",
      "text": "Step 1 description"
    },
    {
      "@type": "HowToStep",
      "name": "Step 2 title",
      "text": "Step 2 description"
    }
  ]
}

Implementation Checklist

• [ ] Use JSON-LD format (preferred by Google)
• [ ] Place in <head> or end of <body>
• [ ] Include all required properties
• [ ] Validate with Google Rich Results Test
• [ ] Test with Schema.org validator
• [ ] Check Search Console for errors

Best Practices

1. Be specific: Use most specific type (BlogPosting over Article)
2. Be accurate: Only mark up visible content
3. Be complete: Include all required properties
4. Test thoroughly: Use validation tools
5. Monitor: Check Search Console regularly