name	backlink-analyzer
description	Analyzes backlink profiles to understand link authority, identify toxic links, discover link building opportunities, and monitor competitor link acquisition. Essential for off-page SEO strategy.

Backlink Analyzer

This skill helps you analyze, monitor, and optimize your backlink profile. It identifies link quality, discovers opportunities, and tracks competitor link building activities.

When to Use This Skill

Auditing your current backlink profile
Identifying toxic or harmful links
Discovering link building opportunities
Analyzing competitor backlink strategies
Monitoring new and lost links
Evaluating link quality for outreach
Preparing for link disavow

What This Skill Does

Profile Analysis: Comprehensive backlink profile overview
Quality Assessment: Evaluates link authority and relevance
Toxic Link Detection: Identifies harmful links
Competitor Analysis: Compares link profiles across competitors
Opportunity Discovery: Finds link building prospects
Trend Monitoring: Tracks link acquisition over time
Disavow Guidance: Helps create disavow files

How to Use

Analyze Your Profile

Analyze backlink profile for [domain]

Find Opportunities

Find link building opportunities by analyzing [competitor domains]

Detect Issues

Check for toxic backlinks on [domain]

Compare Profiles

Compare backlink profiles: [your domain] vs [competitor domains]

Instructions

When a user requests backlink analysis:

Generate Profile Overview

```markdown ## Backlink Profile Overview

Domain: [domain] Analysis Date: [date]

### Key Metrics

Metric	Value	Industry Avg	Status
Total Backlinks	[X]	[Y]	[Above/Below avg]
Referring Domains	[X]	[Y]	[status]
Domain Authority	[X]	[Y]	[status]
Domain Rating	[X]	[Y]	[status]
Dofollow Links	[X] ([Y]%)	[Z]%	[status]
Nofollow Links	[X] ([Y]%)	[Z]%	[status]

### Link Velocity

Period	New Links	Lost Links	Net Change
Last 30 days	[X]	[Y]	[+/-Z]
Last 90 days	[X]	[Y]	[+/-Z]
Last year	[X]	[Y]	[+/-Z]

### Authority Distribution

DA 80-100: ████ [X]% DA 60-79: ██████ [X]% DA 40-59: ████████████ [X]% DA 20-39: ████████████████ [X]% DA 0-19: ██████████ [X]%

Profile Health Score: [X]/100 ```

Analyze Link Quality

```markdown ## Link Quality Analysis

### Top Quality Backlinks

Source Domain	DA	Link Type	Anchor	Target Page
[domain 1]	[DA]	Editorial	[anchor]	[page]
[domain 2]	[DA]	Guest Post	[anchor]	[page]
[domain 3]	[DA]	Resource	[anchor]	[page]

### Link Type Distribution

Type	Count	Percentage	Assessment
Editorial	[X]	[Y]%	✅ High quality
Guest posts	[X]	[Y]%	✅ Good
Resource pages	[X]	[Y]%	✅ Good
Directory	[X]	[Y]%	⚠️ Moderate
Forum/Comments	[X]	[Y]%	⚠️ Low quality
Sponsored/Paid	[X]	[Y]%	⚠️ Risky

### Anchor Text Analysis

Anchor Type	Count	Percentage	Status
Brand name	[X]	[Y]%	✅ Natural
Exact match	[X]	[Y]%	⚠️ [Warning if >30%]
Partial match	[X]	[Y]%	✅ Natural
URL/Naked	[X]	[Y]%	✅ Natural
Generic	[X]	[Y]%	✅ Natural

Top Anchor Texts: 1. "[anchor 1]" - [X] links 2. "[anchor 2]" - [X] links 3. "[anchor 3]" - [X] links

### Geographic Distribution

Country	Links	Percentage
[Country 1]	[X]	[Y]%
[Country 2]	[X]	[Y]%
[Country 3]	[X]	[Y]%
```

Identify Toxic Links

```markdown ## Toxic Link Analysis

### Risk Summary

Toxic Score: [X]/100 High Risk Links: [X] Medium Risk Links: [X] Action Required: [Yes/No]

### Toxic Link Indicators

Risk Type	Count	Examples
Spammy domains	[X]	[domains]
Link farms	[X]	[domains]
PBN suspected	[X]	[domains]
Irrelevant sites	[X]	[domains]
Foreign language spam	[X]	[domains]
Penalized domains	[X]	[domains]

### High-Risk Links to Review

Source Domain	Risk Score	Issue	Recommendation
[domain 1]	95/100	Link farm	Disavow
[domain 2]	85/100	Spam site	Disavow
[domain 3]	72/100	PBN	Investigate

### Disavow Recommendations

Domains to disavow ([X] total): domain:[spam-site-1.com] domain:[spam-site-2.com] domain:[link-farm.com]

Individual URLs to disavow ([X] total): [specific-url-1] [specific-url-2] ```

Compare Against Competitors

```markdown ## Competitive Backlink Analysis

### Profile Comparison

Metric	You	Competitor 1	Competitor 2	Competitor 3
Referring Domains	[X]	[X]	[X]	[X]
Domain Authority	[X]	[X]	[X]	[X]
Domain Rating	[X]	[X]	[X]	[X]
Link Velocity (30d)	[X]	[X]	[X]	[X]
Avg Link DA	[X]	[X]	[X]	[X]

### Unique Referring Domains

Links only you have: [X] domains Links competitors share: [X] domains
Links competitors have, you don't: [X] domains ⬅️ Opportunity

### Link Intersection Analysis

Sites linking to competitors but not you:

Domain	DA	Links to Comp 1	Comp 2	Comp 3	Opportunity
[domain 1]	[DA]	✅	✅	✅	High - All competitors
[domain 2]	[DA]	✅	✅	❌	High - 2 competitors
[domain 3]	[DA]	✅	❌	❌	Medium - 1 competitor

### Content Getting Most Links (Competitor Analysis)

Competitor	Content	Backlinks	Content Type
[Comp 1]	[Title/URL]	[X]	[Type]
[Comp 2]	[Title/URL]	[X]	[Type]
[Comp 3]	[Title/URL]	[X]	[Type]

Insight: [What content types attract most links in this niche] ```

Find Link Building Opportunities

```markdown ## Link Building Opportunities

### High-Priority Opportunities

#### 1. Link Intersection Prospects

Sites linking to multiple competitors but not you:

Domain	DA	Why Link	Contact Approach
[domain 1]	[DA]	[resource page about X]	Suggest your resource
[domain 2]	[DA]	[links to similar tools]	Pitch your tool
[domain 3]	[DA]	[industry roundup]	Request inclusion

#### 2. Broken Link Opportunities

Source Page	Broken Link	Suggested Replacement
[URL]	[broken URL]	[your relevant page]
[URL]	[broken URL]	[your relevant page]

#### 3. Unlinked Mentions

Site	Mention	Your Page to Link
[domain]	Mentioned your brand	[homepage]
[domain]	Referenced your data	[research page]

#### 4. Resource Page Opportunities

Resource Page	Topic	Your Relevant Content
[URL]	[topic]	[your content]
[URL]	[topic]	[your content]

#### 5. Guest Post Prospects

Site	DA	Topic Fit	Contact
[domain]	[DA]	[relevance]	[contact info/page]
[domain]	[DA]	[relevance]	[contact info/page]

### Link Building Priority Matrix

Opportunity Type	Effort	Impact	Priority
Link intersection	Medium	High	⭐⭐⭐⭐⭐
Broken links	Low	Medium	⭐⭐⭐⭐
Unlinked mentions	Low	Medium	⭐⭐⭐⭐
Resource pages	Medium	High	⭐⭐⭐⭐
Guest posts	High	High	⭐⭐⭐
```

Track Link Changes

```markdown ## Link Change Tracking

### New Links (Last 30 Days)

Source	DA	Type	Anchor	Date
[domain 1]	[DA]	[type]	[anchor]	[date]
[domain 2]	[DA]	[type]	[anchor]	[date]
[domain 3]	[DA]	[type]	[anchor]	[date]

Total new links: [X] Average DA of new links: [X] Best new link: [domain] (DA [X])

### Lost Links (Last 30 Days)

Source	DA	Reason	Action
[domain 1]	[DA]	Page removed	Reach out
[domain 2]	[DA]	Link removed	Investigate
[domain 3]	[DA]	Site down	Monitor

Total lost links: [X] Net change: [+/-X]

### Links to Recover

Lost Link	Value	Recovery Strategy
[domain 1]	High	Contact webmaster
[domain 2]	High	Update content they linked to
```

Generate Backlink Report

```markdown # Backlink Analysis Report

Domain: [domain] Report Date: [date] Period Analyzed: [period]

## Executive Summary

Your backlink profile is [healthy/needs attention/concerning].

Key Stats: - Referring domains: [X] ([+/-Y] vs last month) - Average link authority: [X] DA - Link velocity: [X] new links/month - Toxic link percentage: [X]%

## Profile Strengths

✅ [Strength 1]
✅ [Strength 2]
✅ [Strength 3]

## Areas of Concern

⚠️ [Concern 1]
⚠️ [Concern 2]

## Opportunities Identified

Opportunity	Potential Links	Effort	Priority
Link intersection	[X] sites	Medium	High
Broken links	[X] sites	Low	High
Resource pages	[X] sites	Medium	Medium

## Competitive Position

Your referring domains rank #[X] among [Y] competitors.

Rank	Domain	Referring Domains
1	[domain]	[X]
2	[domain]	[X]
3	[domain]	[X]

## Recommended Actions

### Immediate (This Week) - [ ] Disavow [X] toxic links identified - [ ] Reach out to [X] unlinked mentions

### Short-term (This Month) - [ ] Pursue [X] link intersection opportunities - [ ] Fix [X] broken link opportunities - [ ] Recover [X] recently lost links

### Long-term (This Quarter) - [ ] Create linkable asset targeting [topic] - [ ] Launch guest posting campaign - [ ] Build [X] resource page links

## KPIs to Track

Metric	Current	3-Month Target
Referring domains	[X]	[Y]
Average DA of new links	[X]	[Y]
Link velocity	[X]/mo	[Y]/mo
Toxic link %	[X]%	<5%
```

Example

User: "Find link building opportunities by analyzing HubSpot, Salesforce, and Mailchimp"

Output:

## Link Intersection Analysis

### Sites linking to 2+ competitors (not you)

| Domain | DA | HubSpot | Salesforce | Mailchimp | Opportunity |
|--------|-----|---------|------------|-----------|-------------|
| g2.com | 91 | ✅ | ✅ | ✅ | Get listed/reviewed |
| capterra.com | 89 | ✅ | ✅ | ✅ | Submit for review |
| entrepreneur.com | 92 | ✅ | ✅ | ❌ | Pitch guest post |
| techcrunch.com | 94 | ✅ | ❌ | ✅ | PR/news pitch |

### Top 5 Immediate Opportunities

1. **G2.com** (DA 91) - All competitors listed
   - Action: Create detailed G2 profile
   - Effort: Low
   - Impact: High authority + referral traffic

2. **Entrepreneur.com** (DA 92) - 2 competitors have links
   - Action: Pitch contributed article
   - Effort: High
   - Impact: High authority + brand exposure

3. **MarketingProfs** (DA 75) - All competitors featured
   - Action: Apply for expert contribution
   - Effort: Medium
   - Impact: Relevant audience + quality link

### Estimated Impact

If you acquire links from top 10 opportunities:
- New referring domains: +10
- Average DA of new links: 82
- Estimated ranking impact: +2-5 positions for competitive keywords

Tips for Success

Quality over quantity - One DA 80 link beats ten DA 20 links
Monitor regularly - Catch lost links and toxic links early
Study competitors - Learn from their link building success
Diversify your profile - Mix of link types and anchors
Disavow carefully - Only disavow clearly toxic links

Related Skills

competitor-analysis - Full competitor analysis
content-gap-analysis - Create linkable content
alert-manager - Set up link alerts
performance-reporter - Include in reports

来源：aaron-he-zhu/seo-geo-claude-skills · Apache-2.0 许可 · 许可原文 · MD 为来源页保存的历史版本